Labour shortages in agriculture are not a vacancy problem. They're a visibility and employer brand problem. The right people exist – they just don't know about you. LAEND combines social media recruitment campaigns, authentic video content and targeted advertising to solve that.
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We know the specifics of the industry. Agricultural workers have specific needs, which we understand and take into account.
In order to attract the best talent in a highly competitive job market, it is crucial that potential applicants recognize why your company is the best choice for them.
Many applications also mean more time spent selecting suitable candidates. In a preliminary telephone interview, we filter out the applicants who match your criteria.
Site manager at GRIMME Uelzen:
“Love the video you guys made!”
“Recruiting staff was a challenge for us for a long time. We used to use print media and job portals, but with LÄND agricultural marketing We found two suitable employees in a short period of time.”
“With LÄND agricultural marketing Save yourself a lot of time and nerves.”
Managing Director Besenthalgruppe from Bargfeld:
“We all know how difficult it is to get agricultural workers.”
“Before we go with LÄND agricultural marketing When we started, recruiting employees in our industry was a real stumbling block. We not only lacked applications, but above all qualified specialists. LÄND quickly understood what we needed and identified suitable candidates. Our vacancies were filled within a very short period of time.”
Managing Director at Suderburg & Dreyer GmbH, shares his experiences from our collaboration.
“LÄND Agrarmarketing has brought a breath of fresh air to our recruitment process.”
“Within a very short period of time, we received 30 qualified applications. Recruiting was efficient, creative and helped us enormously. We are now working regularly with LÄND together when we have vacancies, and the results speak for themselves.”
From script to production — our recruiting videos, combined with LÄND agricultural recruiting system, reach exactly the right people and generate qualified applications.
Discover our checklist now:
Employee benefits can tip the balance. They are not only important for the well-being and satisfaction of the existing team, but also very helpful in attracting top talent.
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Contacting LÄND was absolutely uncomplicated. We were finally able to clear this eternal stumbling block aside. LÄND has done the most important preparatory work by creating detailed candidate profiles. That saved us a lot of time. It has also been clearly shown that print ads are completely overpriced and ineffective these days — hardly anyone (unfortunately) reads printed newspapers anymore. Good employees are the foundation of our company, and we are very grateful for that!
We've always had difficulties finding suitable trainees — traditional channels such as print ads and job portals simply don't reach the right people. LÄND has succeeded in getting our message across specifically to young talent. The entire communication and process were uncomplicated and LÄND worked independently. Within a very short period of time, we received applications from motivated trainees who are just right for us. The campaign was a resounding success.
We have with LÄND carried out a really successful recruiting campaign, and the result exceeded our expectations! The collaboration was uncomplicated, professional and above all fun. Within a very short period of time, we had numerous qualified applications on the table that perfectly met our requirements. The team of LÄND not only saved us time and stress, but also found the right people for our team. A big thank you — we can Länd Agrarmarketing Highly recommend!
The reach of print ads is now severely limited. You can't make sure who's reading your ad, and success is hard to measure.
❌ High scatter loss and short range
❌ Successes can only be measured to a limited extent
❌ The application process is often outdated and cumbersome
These solutions are very cost-intensive and often only successful in the short term. There is always the risk that the referred candidate will drop out after a few months and that you will still have to pay a high placement commission.
❌ High costs due to performance-based fees
❌ Dependence on third parties
❌ Risk that candidates are only willing to switch due to salary increases
Your ad competes directly with many other employers and loses visibility extremely quickly as a result.
❌ High competition from many other job advertisements
❌ High costs with often low response rates
❌ You only reach actively searching candidates
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Unser LÄND agricultural recruiting system offers a targeted and sustainable solution for finding employees in the agricultural sector. We appeal to top talent both actively and passively and at the same time strengthen your employer brand.
For you, this means: Many qualified applicants and low costs and time expenditure.
✅ Full use: They reach 100% of candidates, including those who are not actively searching.
✅ 2-fold qualification: We check both the professional and personal suitability of applicants.
✅ Top Branding: Your employer brand is strengthened and visible to potential applicants.
of the companies surveyed stated that they had not received enough qualified applications using their previous methods. Many positions remain vacant or are only filled by insufficiently qualified personnel.
When looking for employees, companies rely on traditional channels such as job advertisements in regional newspapers, their own company website, word of mouth, job boards, the employment agency and occasional posts on social media. However, these routes often only reach a fraction of potential candidates.
Respondents need up to one year to successfully fill an open position with a qualified employee. These long waiting times illustrate the challenges that farmers face when recruiting employees.
A lot of time and effort goes into the country and there are still no applications. They have tried everything and yet there are no qualified candidates — and that is not without consequences.
Every vacant position costs your company money. If workers are missing, orders cannot be processed on time. The average opportunity cost of a missing employee is around 10,000 to 30,000€ per year. Any delay in filling vacancies reduces your operating income and customer satisfaction.
Existing employees often have to take on additional tasks when the team is understaffed. This overload leads to stress, a higher incidence of errors and, in the long term, to an increase in sick days. When employees are constantly working at their limits, their motivation and productivity decreases, which in turn has negative effects on the entire team.
Deadlines and customer satisfaction are critical in almost every industry. Missing or overburdened employees mean that customer inquiries are no longer processed promptly, delivery deadlines cannot be met or quality suffers. This leaves a bad impression on your customers and leads to long-term losses — not only in terms of the current order situation, but also in terms of future customer loyalty.
The Grimme Uelzen site, managed by Thilo Grau, was faced with the challenge of finding qualified specialists for the agricultural engineering sector. The specialization in agricultural machinery and the requirements for highly qualified technicians made recruitment even more difficult. Traditional recruiting methods, such as job portals and advertisements in trade journals, delivered only inadequate results, and there was a lack of specialists with specific expertise in agricultural machinery and agricultural technology.
With the LÄND agricultural recruiting system, a targeted campaign was developed that appealed to specialists in the field of agricultural engineering. By addressing potential candidates in a targeted manner via social recruiting and highlighting development opportunities and innovation at the Grimme Uelzen location, we were able to reach qualified applicants.
The open positions were successfully filled within 60 days. Thilo Grau was thus able to strengthen the Grimme site in Uelzen with experienced specialists in order to continue to meet the high technical requirements of the agricultural machinery sector.
The Besenthal Group was looking for qualified employees to be able to handle the increasing volumes of orders in the agricultural sector. Despite the use of traditional recruiting channels such as job portals and newspapers, no suitable candidates could be found for several months. This led to production bottlenecks and delays in order processing.
With the LÄND agricultural recruiting system A targeted social media campaign was launched, which appealed to passively searching candidates. Through optimised employer branding and a focus on attractive working conditions and development opportunities at Besenthal, target groups could be addressed in a targeted manner.
Within 45 days, the vacancies were filled with qualified specialists. This enabled Besenthal to stabilize production and process new orders in good time.
Suderburg & Dreyer, an agricultural service provider specialized in electrics, had great difficulties finding qualified electricians. The combination of specific agricultural requirements and the shortage of skilled workers in the electrical trade made it particularly difficult to recruit suitable employees. Traditional channels such as trade journals and job boards barely achieved any results, and the few applications that were received did not have the required specialization.
With the LÄND agricultural recruiting system We developed a targeted campaign that focused on passively seeking electricians with experience in agriculture. By combining social recruiting and a targeted approach to Suderburg & Dreyer's specific requirements, we were able to address qualified specialists who were familiar with the particular challenges of agricultural electronics.
The vacancies were successfully filled within 60 days. Suderburg & Dreyer was thus able to continue to meet the special requirements of its agricultural customers without having to compromise on the quality of electrical work.
So far, a simple, concise requirement profile has been created which summarizes the tasks and requirements for the position. There is often a lack of details that make the job tangible and attractive for potential candidates.
Most farms publish their job advertisements on their own website, distribute flyers or set up posters at their location. In addition, (often paid) ads are posted in job portals or regional newspapers. However, these channels only reach a limited number of potential applicants.
Applicants must submit their complete documents, such as a cover letter and resume. After the examination, an invitation to an interview will be sent. In many cases, applicants are pre-selected exclusively on the basis of hard facts, without taking into account their personality or suitability for the company.
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Many applicants know what tasks await them in the position, but they are not inspired or motivated by the job profile. A good job should be presented in an appealing way that makes candidates understand what to expect — and why they should absolutely join the team.
Traditional methods often only reach the right candidates by chance.
Reason 1: Too few searching professionals — most potential candidates do not actively search portals, newspapers or company websites.
Reason 2: Professionals from other companies are not in your network - this means that they cannot be reached even via word of mouth or simple social media posts.
The application process is fraught with too many hurdles for many potential employees. Complete documentation, long waiting times between points of contact, and outdated methods often scare off qualified candidates. In addition, long contact phases of 7 days or more result in a high bounce rate — the best candidates have already found another position before they answer.
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We find specialists who are a perfect match for your advertised position and farm, not only because of their qualifications but also because of their personal attitude. Our method aims to find candidates who identify with the requirements and values of the agricultural sector in the long term.
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Every vacant position costs your company money. With our system, we fill your open positions quickly and efficiently, within a time frame of 14 to 60 days. On average, positions are successfully filled in 45 days, so you can maintain your operations without major delays.
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We know that your time is valuable. Our process is 90% automated, so you can focus on your day-to-day business. We take over the majority of the recruitment process and deliver only the most qualified applicants directly to your inbox.
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Our system ensures that the employees we recruit are not only a good fit for your company, but also remain in business for the long term. In this way, you ensure that your investment in recruiting is sustainable and you avoid the constant search for new employees — regardless of short-term salary increases.
We know agriculture and agribusiness — and we know that good employees here don't just wait for job boards. With our LAEND recruiting system We bring your vacancies directly to the right people. We rely on targeted social media marketing, smart data analysis and above all: real industry knowledge from countless successful campaigns. In this way, we not only find more applicants, but also precisely the specialists who really fit. Quickly, efficiently and without endless empty applicant mailboxes. Sounds good? Then let's talk! 🚜
Our process is simple yet effective:
🔍 analysis — We'll take a close look at who you really need and what the job's requirements are.
🎯 Targeted approach — With well-thought-out social media recruiting, we reach exactly the specialists who are right for your company — even those who are not actively looking for a job at all.
📞 prequalification — No chaos of applicants: We take over the initial screening, clarify expectations and check whether the candidate really suits you.
✅ Selection & presentation — You will receive a handpicked selection of qualified applicants and can concentrate on the final interviews.
This saves you time, nerves and quickly has the right people on your team! 🚜
We specialize in agriculture and agribusiness. These include:
🌾 Agricultural technology & agricultural trade
🐄 Animal husbandry & feed
🚜 Farming & Specialized Crops
🏗 Warehousing & industrial technology
🌱 Sustainable agricultural projects & renewable energy
In short: We understand the green sector and know where to find the right specialists for you! 🌿
Thanks to our targeted social media recruiting, you can already within the first 5 to 7 days Expect the first qualified applications after the start of the campaign. We ensure that your job offers reach the right people quickly — without months of waiting or empty mailboxes. 🚜💨
Our services include:
✅ Social media marketing & ads (Meta Ads, Google Ads)
✅ Website & shop creation
✅ SEO
✅ Content & video production
✅ Tracking & Analytics
✅ Workshops & advice
The costs depend on your individual requirements and the scope of the recruiting campaign. No company is the same — that is why we will provide you with a tailor-made offer in a non-binding discussion. This gives you exactly the solution that suits your company — without hidden costs or rigid packages. 🚜💼
No, we have no fixed contract terms. You decide for yourself when you need our support — be it now, in a few months, or just a few years from now. Our focus is on finding the right specialists for you quickly and efficiently, not on binding you to us in the long term. We would be happy to explain to you how our flexible compensation model works in a personal conversation! 🚜✅
The success is reflected not only in the number of applications, but above all in their quality and the actual filling of your vacancies. We track exactly how many qualified applicants are getting in touch and are constantly optimizing the process through regular feedback with you. This is how we ensure that you not only receive more applications, but also find the right people for your company. 🚜✅
Want to know how your campaign is going? No problem! You have at any time full transparency about progress — from initial applications to final interviews.
📊 Live overview: You can see at any time how many applications have been received and what the current status is.
🔄 Regular updates: In feedback discussions, we optimize the campaign together with you.
📞 Personal contact: You always have a permanent contact person who accompanies you and responds to your individual needs.
This way, you always stay up to date — without any additional effort. 🚜✅
