Hi, who are your customers anyway? The question may sound simple, but in order to do successful marketing, you need to know your target audience inside and out. That's where the good old target group analysis comes in. Imagine that you want to sell your products or services to women and men, but you don't even know who these people actually are. This makes it difficult to find the right approaches and to place your message in a targeted manner. That's why we're taking the time today to find out together who your customers are.

Noa Kreimeyer