Here we present to you our collaboration with Helm AG Before, one of the world's leading chemical companies, and its revolutionary platform SKYFLD. At LÄND, we were happy to take on this challenge and used our know-how in the areas of content marketing strategy, paid media and social media.

Precision Farming

SKYFLD is an independent online platform for precision farming and the digital management of farms. By using inputs efficiently, SKYFLD helps to increase yield and crop quality and provides innovative solutions for more sustainable agriculture. Our task was to develop a comprehensive strategy for organic and paid content on social media channels. In doing so, we have taken charge of everything, from strategic and editorial planning to content production and publishing. A highlight of our collaboration was the launch of the new SKYFLD mobile app. We played out the content both via social channels and via paid advertisements. The response was overwhelming, which of course made us particularly proud.

Content is key

Creating content for social media requires creative ideas and sometimes a pinch of humor. By using various formats such as photos, graphics, videos, stories, and live streams, companies can present a diverse range of content that underlines their brand personality. Creativity is the key to standing out from the crowd and producing content that is not only informative but also entertaining. A touch of humor can help encourage interaction with the community, which ultimately leads to stronger engagement and engagement.

Marketing at Agritechnica

Marketing at Trade Fairs offers a unique opportunity to connect directly with potential customers and increase brand awareness. For Agritechnica, SKYFLD decided not only to attract attention with informative presentations, but also with creative give-aways. Instead of the usual promotional materials, the company distributed practical and original articles that appealed to the target group and offered added value. In addition to advertising, SKYFLD took the opportunity to distribute electrolytes to provide partygoers with a refreshing and revitalizing boost after a long night at the Young Farmers Party.

Cooperation marketing

Another major success was the collaboration with Marie Hoffman. Marie has a Reel created, which has over 161,000 views on Instagram. Through such collaborations, SKYFLD is not only able to reach new target groups, but also to increase brand awareness and strengthen consumer trust. Because when an agricultural influencer like Marie Hoffmann promotes a brand, she not only gives it credibility, but also conveys a personal touch that appeals to consumers.

Make a brand look approachable

With our focus on personal and emotional content, we were able to give the SKYFLD brand more personality and create emotional touchpoints with users. Our goal has always been not only to present a useful app, but also to build a strong brand that stands for quality and innovation.
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This could also be of interest to you: Dive into the World of innovative irrigation technology. As a leading Danish manufacturer of irrigation machines, Fasterholt has now made the leap to Germany, and we at LÄND had the privilege of accompanying them on this exciting journey. From creating a concise slogan to developing a German website to producing a compelling image film — find out how we've supported the Fasterholt brand on its journey. Our article Tradition and Modernity in Agricultural Communication Gives insights into how brands such as SKYFLD and Fasterholt masterfully implement this connection.