What is a direct marketer of food?

Imagine being able to grab your carrots straight from the field, pull the cheese straight out of the cheese factory, or grab the freshest eggs right from under the chicken — metaphorically speaking. That is exactly what direct marketers make possible. They are the bridge between the farm and your dining table, no detours, no frills.

Direct marketers are our local heroes who bring their products to men or women with passion and dedication. They are farmers, gardeners, beekeepers, cheese makers, and so on, who have set themselves the task of selling their produce directly to you, the consumers. This could be at the weekly market, in your own farm shop, via an online shop or even in a “self-service box” on the side of the road.

Why do we love direct marketers?

Freshness and quality: The products are so fresh that you almost think they still have a soul. You know exactly where your food comes from and can often see for yourself.

Transparency: Direct marketers offer an insight into production. They share their stories, challenges, and successes. This creates trust and a connection that is often lost on supermarket shelves.

Supporting local economies: By buying from direct marketers, you support local agriculture and thus the economy in your region. The money stays where it belongs — in the community.

Sustainability: Short transport routes mean less CO2 emissions. In addition, many direct marketers work sustainably and in a resource-saving manner because they know that they are directly responsible for their land.

How LÄND brings you and direct marketers together

At LÄND, we are proud supporters of direct marketing. We help these passionate producers tell their stories, increase their visibility, and build a bridge with you, the conscious consumer. Our services include:

• Brand storytelling: We pack the authentic stories of our direct marketers into crisp words and images that touch and stick.
• digital marketing: Whether it's a website, social media or online shop — we ensure that our farmers' digital presences are just as fresh and inviting as their products.
• packaging design: We design packaging that not only protects but also reflects the values and uniqueness of the products.

Direct marketers are more than just an alternative to supermarkets. They are a way of life, a choice for quality, transparency and sustainability. And we at LÄND are here to support and promote this movement. So the next time you have the choice of where to buy your groceries, think of direct marketers. Support the local heroes who care for what ends up on your plate with love and dedication.

Until next time, stay hungry for the real and support the real thing!

Your friends from LÄND — where country love meets marketing.