Elbers Hof — a passion for organic dynamism and regionality

Hello dear country lovers and organic experts! Here at the Agricultural Marketing Agency LÄND, we have completed an exciting project. Our customer is Demeterbetrieb Elbers Hof - A pioneer in sustainable agriculture, whose concept we were able to bring to the digital space.

Elber's farm is not just a farm, it is a way of life. Located between Uelzen and Hamburg, the farm focuses on the biodynamic cultivation of vegetables and fruit as well as species-appropriate animal husbandry. But that's not all. With their organic box, they reach customers in the cities of Wolfsburg, Hanover, Braunschweig, Wendland, Walsrode, Lüneburg, Winsen and Hamburg and thus bring the country into the city.

Modern Branding for Traditional Agriculture

Our task was to make Elbers Hof visible in the digital world and to present their products in the right light. The challenge: Maintain authenticity without falling into traditional clichés.

First, we dedicated ourselves to creating an image film. Equipped with professional equipment and lots of passion, we have captured daily life on Elbers Hof: the lush green of the fields, the ripe fruit on the trees and the happy animals. Original sounds from the farmer and his employees give the film a personal touch and let the viewer look into the heart of the farm. At the same time, our team has dedicated itself to image photography. Each individual picture is an homage to life in the countryside, full of color and liveliness. These pictures are more than just aesthetic, they tell stories and convey the values of Elber's Hof.

Quality you can taste

Elbers Hof stands for biodynamic farming, regionality and seasonality. Not only the products from our own farm, but also the regional partners are sold via the organic boxes. We have incorporated this concept of sustainability and quality into our work and are now proudly presenting it in the digital world.

Overall, the project with Elbers Hof was an experience that enriched us as an agency. We are proud to have made a contribution to the visibility and appreciation of agriculture and sustainable food production. Because at the end of the day, it's not just about selling a product, but also about conveying a message: for a healthier, fairer and more sustainable world.

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Do you find the topic exciting? Read our blog article now”Marketing organic products: trends and strategies“Through. There are lots of exciting tips waiting for you!