Content Production for the Agricultural Sector: From UGC to High-Gloss Corporate Films – All from a Single Source

UGC & Authentic Content

For: Social media ads, Reels, TikTok, organic content. Smartphone-friendly, authentic, fast. UGC content performs exceptionally well in social media algorithms because it looks like real user-generated content – not like advertising. Ideal for Meta Ads, organic reach, and recruiting campaigns.

Typical formats: 15–60 sec. Reels, story content, behind-the-scenes, employee statements. Production time: 1 day | Delivery time: 3–5 business days

Professional Social Content

For: Social media ads, campaigns, organic feed. Professionally produced, yet authentic in feel. On-site cameraman, gimbal, good lighting – yet with a look that suits the platform. This is LAEND's high-volume format.

Typical formats: 30–90 sec. campaign videos, product demos, company presentations, recruiting videos. Production time: 1–2 days | Delivery time: 1–2 weeks

Testimonials & Interviews

For: Website, campaigns, sales materials, trade fairs. Real customers, real statements, real impact. Testimonial videos are the strongest proof of trust an agribusiness company can leverage.

Typical formats: 60–120 sec. customer testimonials, expert interviews, case study videos. Production time: 1 day | Delivery time: 1–2 weeks

Image Film & High-Gloss

For: Website hero sections, trade fairs, investors, annual reports. Cinematic quality. Drone, cinema camera, color grading, professional editing and sound design. Image films position an agribusiness company for the long term.

Typical formats: 2–5 min. corporate film, product film, trade fair clip, year in review. Production time: 2–3 days + post-production | Delivery time: 3–4 weeks

01

Our own farm as a production site

No location scouting, no permits, no rental costs. Our farm in Wriedel is a fully equipped production site: tractor, harvesting machines, stables, fields – all ready for use. For clients, this means: faster production, lower costs, more authentic material.

Typical location costs with other agencies: €500–€2,000 per shooting day. At LAEND: zero.

02

Industry understanding without needing explanations

We know what a Rotoryrider is. We understand the difference between sowing and harvesting seasons. We know why a shooting day in calendar week 28 won't work and why the trade fair film needs to be ready 6 weeks before Agritechnica. No briefing from scratch.

03

Content that flows directly into campaigns

LAEND doesn't just produce content – we also run it as ads. This means: the editing is optimized for performance from the start, the hooks grab attention in the first 2 seconds, and the aspect ratios are correct for 9:16 and 16:9. Production and distribution from a single source.

Social Media Reels & Stories

Use case: Meta Ads, organic Instagram/Facebook feed, TikTok. Length: 15–60 sec. | Format: 9:16. Production time: 1 shooting day for 3–8 videos. Ideal for: Recruiting, product presentations, company introduction.

Campaign Videos

Use case: Meta Ads, Google Video Ads, Pre-roll. Length: 30–90 sec. | Format: 16:9 and 9:16. Production time: 1–2 shooting days. Ideal for: Product launch, lead generation, brand awareness.

Recruiting Videos

Use case: Recruiting landing page, Meta Recruiting Ads, LinkedIn. Length: 60–120 sec. Production time: 1 shooting day. Ideal for: Skilled worker recruiting, apprentice recruitment, employer branding.

Testimonial Videos

Use case: Website, campaigns, sales meetings, trade fairs. Length: 60–120 sec. per testimonial. Production time: 1 shooting day for 2–4 testimonials. Ideal for: Building trust, reference marketing, case studies.

Trade Fair Film & Event Content

Use case: Trade fair intros, event documentation, post-event coverage. Length: 2–5 min. + highlight reels 30–60 sec. Production time: 1–2 days + post-production. Ideal for: Agritechnica, EuroTier, DLG-Feldtage.

Image Film & Corporate Film

Use case: Website hero, investor presentations, annual report. Length: 2–5 min. Production time: 2–3 shooting days + 2–3 weeks post-production. Ideal for: Brand positioning, large companies, long-term representation.

Image Film

Fasterholt

Cinematic image film for one of Germany's leading irrigation technology providers. Drone shots, field scenes, machine details.

Social Content

AgForce

Multi-part video campaign – social media content and campaign videos for performance marketing and organic reach.

Recruiting

Lankhorst Nord

Authentic recruiting video – showcases real daily work life, directly addresses applicants.

Testimonial

Grimme

Testimonial production with Thilo Grau, GRIMME Üelzen Site Manager. Authentic customer voice about the collaboration with LAEND.

01

Briefing and Concept

We understand your goal: What should the content achieve? Which target audience? Which channel? This leads to a clear production concept: formats, shooting days, locations, workflow. No briefing marathon – we know the industry.

02

Shoot Preparation

Schedule, shot list, equipment setup, location coordination. If shooting on your farm: we come to you. If you want to use our farm as a production location: no problem.

03

Production

A shooting day with LAEND is efficient: clear processes, no wasted time, multiple formats simultaneously. We know which scenes we need before we arrive. Typically: 3–8 finished videos per shooting day.

04

Post-Production and Approval

Editing, color grading, soundtrack, subtitles, format adaptation (16:9, 9:16, 1:1). One approval round is included. Delivery as a download link and directly in the correct specs.

UGC & Social Reels: from €1,200 / shooting day

Includes: 1 cameraman, gimbal, 3–5 finished edited reels in 9:16. Ideal for ongoing social media content and ad content. Most budget-efficient format.

Campaign Videos: €2,500–€5,000

Includes: 1–2 shooting days, 2-camera setup, professional editing, color grading, music license, 2–3 finished videos. Directly usable for Meta Ads or Google Video Ads.

Testimonials & Recruiting: €2,000–€4,000

Includes: 1 shooting day, interview setup, 2–4 finished testimonials or 1 main recruiting video + short versions. With professional lighting and sound.

Image Film & Corporate Film: €5,000–€15,000

Includes: 2–3 shooting days, cinema camera, drone, professional color grading, soundtrack, voiceover (optional). Ready for website hero sections, trade shows, and investor meetings.