Fasterholt in Germany

We had the privilege of accompanying Fasterholt, the renowned Danish manufacturer of irrigation machines, on its market entry in Germany. Originally based in Denmark, the company has opened a branch in Uelzen and is now striving to expand its brand presence in Germany. Fasterholt represents a fusion of traditional craftsmanship and cutting-edge technology in the area of efficient and resource-saving irrigation.

Strategic steps to brand building

Our first step was to formulate a meaningful slogan: “Irrigation effectively & in a resource-saving manner.” This slogan not only embodies the company, but also strengthens awareness of sustainable agriculture. In order to increase Fasterholt's brand presence in Germany, we have developed a holistic marketing strategy that includes the design of business materials to present a consistent Fasterholt image.

Digital presence and visual communication

We have developed a German website that presents Fasterholt's products and services in detail and offers potential customers a user-friendly interface. In addition, we trained the Fasterholt team in the use of social media and produced high-quality image photography and an image film to give an authentic impression of Fasterholt and to maximize international reach.

What you might also like: Take a look behind the scenes of our collaboration with Helm AG and their groundbreaking platform SKYFLD. At LÄND, we have made full use of our expertise in content marketing, paid media and social media to Precision Farming to take it to a new level. SKYFLD is revolutionizing agriculture with digital management and efficient use of resources — for higher yields and more sustainable management. Highlight of our work? The launch of the SkyFLD app, which caused a sensation, and the viral cooperation with Marie Hoffmann, which landed over 161,000 views on Instagram. Our goal: to establish SKYFLD not just as an app, but as a strong, emotional brand.