Project Report: How the Wolljes Farm Turns Its Cow Patties into Gold

Honour to whom credit is due: If there is a farm that lives the principle of sustainability and circular economy in its purest form, then it is the Hof Wolljes. Family-owned for four generations and always open to new things. In 1997, when many didn't even know how to spell biogas, the farm transformed its cowshed into a biogas factory. And now? Now we are turning cow's poop into flower fertilizer for the amateur gardener. Sounds crazy? It is, too. But it works. Welcome to the World of Agricultural Marketing Agency COUNTRY. Our job? We have made sure that the organic natural fertiliser made from cow biomass is not only good for the garden, but also looks good and sells well.

Design that impresses

A product is only as good as its packaging. That is why our first step was to give Wolljes fertiliser a unique corporate identity. Color scheme, typography, logos — everything coordinated and clearly recognizable as Wolljes. The Recognition Value? Almost gone through the roof!

The development of USPs and benefits was another important part of our work. The focus was on the history of the farm, its values and, of course, the unique quality of the fertilizer. We paid particular attention to packaging design. Easy handling and dosing were our focus. After all, no one wants to spill half the pack when fertilizing. With the new packaging, Wolljes fertiliser is very easy to portion and use.

Online and in style

Of course, a web shop should not be missing these days. We didn't just design a shop, we created a whole world around the farm and its fertilizer. The core story is told here in a creative and vivid way that captivates and inspires the customer. Last but not least, we have used professional image photography to ensure that Hof Wolljes and its products stand out in the best possible way both at the point of sale and online.

The result? Hof Wolljes natural fertilizer is now not only on the shelves of food retailers and flower retailers, but has also found a new home online. With clear branding, a strong online presence and a unique story, Hof Wolljes is ready to conquer the world of amateur gardeners.

This could also be of interest to you: Discover our article about Direct marketing and why you should start now.
Also our Elbers Hof project Is a pioneer in direct marketing, bio-dynamics and sustainable agriculture. We bring you closer to the story of a farm that strengthens the connection between the countryside and the city with biodynamic farming and its organic box.