We move your agricultural business forward: more reach, more leads, stronger market position.
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Managing Director Besenthalgruppe from Bargfeld:
“We all know how difficult it is to find the right marketing agency — one that truly understands what our company needs and delivers measurable results.”
“Before we worked with LÄND, our marketing was a real challenge. We not only lacked the right strategy, but also a targeted approach to our target customers. LÄND quickly understood what we needed and solved our problem. Within a very short period of time, we were able to achieve visible results and reach exactly the right people.”
Site manager at GRIMME Uelzen:
“Love the video you guys made!”
“Recruiting staff was a challenge for us for a long time. We used to use print media and job portals, but with LÄND agricultural marketing We found two suitable employees in a short period of time.”
“With LÄND agricultural marketing Save yourself a lot of time and nerves.”
Managing Director at Suderburg & Dreyer GmbH, shares his experiences from our collaboration.
“LÄND Agrarmarketing has brought a breath of fresh air to our recruitment process.”
“Within a very short period of time, we received 30 qualified applications. Recruiting was efficient, creative and helped us enormously. We are now working regularly with LÄND together when we have vacancies, and the results speak for themselves.”
We specialize in agriculture and understand the challenges that agricultural companies must face.
With creative content and data-based strategies, we convey your brand message.
Our professional team of over 10 employees covers every subject area. Our office is located on a farm.
We specialize in agriculture and understand the unique needs and challenges that agricultural businesses must face.
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From strategy to high-quality content production - we develop and produce moving images for maximum visibility among the relevant target group and qualified inquiries.
In an initial conversation, we will see whether the collaboration makes sense. We're looking at the challenge.
In the next step, we execute - create content, build a website, set up tracking and so much more.
With performance marketing, we refine our high-quality content and thus increase added value for you as a customer.
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Inexperienced “gurus”
Slow to implement
I don't know anything about agriculture
Bad communication
Low empirical values
Lack of creativity & ability to execute
Pure focus on D-A-CH
Campaigns based on the “assembly line principle”
Only 1-2 employees in the team
Very long contract terms
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Specializing in the agricultural sector
Broad agricultural network
Team of farmers and marketing professionals
International industry knowledge
Experience thanks to 200,000€ advertising budget p.a.
World-class design & content team
Insights from global customer campaigns
100% individual approaches, nothing off the shelf
A world-class team of 10+ employees
Fair contract terms to get to know
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Normal marketing agencies often have little or no understanding of the specific requirements of the agricultural sector. They know neither the processes in the field nor the challenges in stables or retailers. This leads to lengthy briefings and inefficient processes — especially when it comes to weather-dependent content production.
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Many agencies do not speak the language of agriculture. They do not know the technical terms or the right communication channels to address farmers and agricultural businesses in a targeted manner. This leads to inaccurate messages and a lack of trust in the target group. Incorrect wording or misleading statements can not only scare off potential customers, but also weaken the credibility of a brand.
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In the agricultural sector, it is not only knowledge that counts, but also the network. If you have the right contacts with media, multipliers and influencers, you can reach the target group faster and more effectively. We are rooted in the industry and know which platforms, personalities and PR strategies really work. This is how we ensure authentic communication and measurable success.
The companies surveyed state that their previous acquisition methods — often with agencies without agricultural know-how — are not bringing the right leads or applicants.
Still rely on outdated methods such as print ads, word of mouth and social media posts without a clear strategy — and wonder why the results are missing.
Companies need up to 9 months to acquire qualified contacts or leads — far too slowly for today's requirements in the agricultural sector.
Perhaps you've already experienced it: An agency without agricultural expertise, invested a lot of budget — and in the end no qualified applicants, no real inquiries, just disappointing campaigns.
With the new AGRITRUCK, Krone wanted to generate maximum attention among the agricultural target group and at the same time generate qualified sales leads. The strategy: a combination of influencer marketing and performance ads on Meta to convert reach into targeted inquiries and sales.
To kick things off, AGRITRUCK was presented at Agritechnica 2023 — accompanied by a digital competition campaign. Participants were able to invite the influencer to their company and experience AGRITRUCK exclusively, which attracted a great deal of attention and commitment. This was followed by the Germany-wide roadshow, during which the influencer showed the truck in action together with Krone. The combination of organic influencer reach and targeted meta ads proved to be particularly effective: While the influencer provided authentic storytelling, performance ads targeted qualified leads to the request.
The campaign achieved maximum reach and exceptionally high interaction rates. Thanks to the combination of influencer content and targeted advertisements, numerous qualified leads were obtained, which significantly increased demand for AGRITRUCK. The success continues: The roadshow will continue in 2026 in order to reach more companies and use the momentum. AGRITRUCK was successfully established on the market through the close integration of performance marketing and influencer strategy.
Mühlenhof Zepelin wanted to pass on its sustainable circular concept directly to consumers and strengthen the sale of regional organic products — including high-quality beef and field-fresh oils. The aim was to create a direct and easy ordering option that authentically reflected the company.
We developed a tailor-made online shop that not only optimally presents high-quality products, but also conveys the Mühlenhof's sustainable philosophy. An intuitive user interface, appealing design and seamless integration of payment and shipping options make for a convenient shopping experience. In addition, we used targeted performance marketing to increase brand visibility and reach.
The new online shop allows customers to order Mühlenhof products directly and easily. Digital direct marketing has increased brand awareness and built up a loyal customer base. The combination of appealing web design and targeted online communication ensures sustainable growth and strengthens the direct connection between businesses and consumers.
Cub Cadet wanted to optimally showcase the performance and versatility of its lawnmower tractors and robotic lawnmowers. The focus was on high-quality social media content that shows the devices realistically in use and can be used internationally.
We produced custom content that impressively demonstrates the power, precision, and efficiency of Cub Cadet lawnmower tractors and robotic lawnmowers. Dynamic video recordings and high-quality images were used to authentically represent the ease of use, modern design and performance of the devices.
The content was successfully distributed internationally and increased brand presence in digital channels. The videos and images ensured high interaction rates, as they showed the products in action and made the benefits directly tangible for end customers. Through targeted use in social media, the target group was effectively reached and interest in Cub Cadet's innovative solutions increased.
AgForce wanted to communicate the benefits of its contractor software on social media in a clear and practical way. The target group — contractors — should be addressed directly and convinced of the efficiency, usability and functions of the app.
We visited various contractors and used real testimonial statements and customer testimonials. Practical videos and pictures showed how AgForce makes everyday work easier for contractors — from order management to fleet coordination to billing.
The content achieved high reach and interaction in the contractor community. AgForce was perceived as a practical, time-saving solution that makes everyday work more efficient. Authentic customer feedback strengthened trust in the app and contributed to increasing demand.
Many companies continue to rely on traditional advertising measures such as print ads, flyers or posters. These methods are often not very targeted, difficult to measure and only reach new customers to a limited extent.
Customers' habits have changed — they find out more online, compare offers and expect relevant content. If you want to address your target group in a targeted manner, you have to be present where they are active.
Through targeted use of digital channels, customers can be reached more effectively. Online advertising, social media and search engine optimized content make it possible to address the right people at the right time with relevant messages.
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Many potential customers may see the products and services, but the boring or uninspired presentation doesn't motivate them to learn more. Good marketing should be creative and appealing and make it clear why customers should buy from you of all people.
Traditional methods often only reach the right customers by accident:
Reason 1: Too few active searchers: Many potential customers do not search specifically in portals, newspapers or on general websites.
Reason 2: Your target customers are not in the immediate vicinity of your company. This means they are not reached through word of mouth or simple social media posts.
Many marketing measures are lengthy and complicated. There is a lack of automation, clear objectives and measurable success monitoring. These outdated methods mean that potential customers are dropped out or not even reached in the first place. At the same time, your marketing often remains inefficient and costs more than it brings.
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Many companies and companies spend money on advertising without knowing whether it is really effective. We rely on measurable marketing, which makes successes visible. With clear figures and real results, we ensure that Your ad not only runs, but also works — more reach, more inquiries, more turnover.
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Everything from a single source — from strategy to implementation. We are your external marketing team, which takes care of everything: social media, content, ads, and more. You don't have to coordinate various service providers or take care of marketing yourself — we'll take care of that and make sure everything runs smoothly.
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They don't have to explain anything to us. We bring agricultural expertise to the table. Standard marketing doesn't work in agriculture. We speak the language of your customers, know the challenges in the industry and know what is important. Not empty phrases, but real, practical content that your target audience understands and reacts to.
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We do not rely on quick, one-off campaigns, but want to support you in the long term. With well-thought-out measures that your company Make it more visible, attract customers and achieve sustainable success.
Agricultural marketing comprises all measures that help farms and companies to successfully market their products and services. This includes brand building strategies, digital advertising, content marketing, social media management, PR, and much more.
Agriculture is a highly competitive market. Effective agricultural marketing helps to address target groups in a targeted manner, present products optimally and increase sales and brand awareness in the long term.
Agricultural marketing requires a deep understanding of the agricultural sector, seasonal dependencies and special target groups. Traditional marketing agencies often do not know the specific needs of farmers, manufacturers or service providers in the agricultural sector.
We are not a traditional agency, but a specialized team with deep industry knowledge. Our team consists of experts with an agricultural background who know exactly which strategies work in the agricultural sector. We deliver measurable results within 30 days.
Our services include:
✅ Social media marketing & ads (Meta Ads, Google Ads)
✅ Website & shop creation
✅ SEO
✅ Content & video production
✅ Tracking & Analytics
✅ Workshops & advice
Our strategies are designed for quick results. Many of our customers see initial improvements in visibility, inquiries and reach within just 30 days.
We focus on digital marketing strategies, but also offer print designs for flyers, brochures and trade fair appearances.
The costs of cooperation are individual and depend on the scope of the project. Our starter packages start at 1,500€, while larger enterprise projects can be in the six-figure range. We offer tailor-made solutions that adapt flexibly to your budget and goals.
1 ️ Free initial consultation: We analyse your challenges and goals.
2 ️ Strategy & planning: Preparation of an individual marketing plan.
3 ️ Implementation & optimization: Implementation of campaigns with continuous optimization.
4 ️ Reporting & analysis: Continuous measurement of results to optimize performance.
No, our collaboration is flexible. We offer fair contract terms and enable you to test our services without a long-term commitment.
It has never been easier to put together a stellar website to showcase my portfolio. Modern and creative, the Mickey template along with the ease of use of Webflow makes it simple to transform my portfolio in a positive way.
It has never been easier to put together a stellar website to showcase my portfolio. Modern and creative, the Mickey template along with the ease of use of Webflow makes it simple to transform my portfolio in a positive way.
It has never been easier to put together a stellar website to showcase my portfolio. Modern and creative, the Mickey template along with the ease of use of Webflow makes it simple to transform my portfolio in a positive way.
It has never been easier to put together a stellar website to showcase my portfolio. Modern and creative, the Mickey template along with the ease of use of Webflow makes it simple to transform my portfolio in a positive way.
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