Effective agricultural marketing: Make your direct marketing successful and win customers — without spending a lot of time and expensive mistakes
Effective agricultural marketing: Make your direct marketing successful and win customers — without spending a lot of time and expensive mistakes
Are you a farmer who is thinking about taking the plunge into direct marketing? Then you should definitely read this article. We have the solution for your biggest challenges in direct marketing. Imagine yourself standing in front of the mountain, as tall as a pile of dung after a long winter. You're thinking about where to start when marketing your products. One thing is clear: No matter how fresh, regional and tasty, your products can be. But if your customers can't find you, direct marketing won't work.
However, it is essential to be visible online these days. An ad in the weekly leaflet is no longer enough to reach your customers! Be where your customers are every day — online! Regardless of whether on instagram, your website, in your online shop or via email. You get reach and visibility through targeted online agricultural marketing.
The 3 biggest challenges in direct marketing
Are you worried that direct marketing could take too much time and effort? Are you unsure about how your product should look and be packaged? Are you wondering what should make your customers notice you in the first place? Don't worry You are not alone in this! We will shed light on the 3 biggest pitfalls in agricultural marketing when it comes to direct marketing.
Customer acquisition and retention
Acquiring new customers is a challenge. The relationship with existing customers also needs to be maintained and maintained. It can be difficult to understand customer needs and expectations. Customers buy emotionally and want to experience the stories behind the products.
Marketing and visibility
Many direct marketers struggle to develop and implement effective marketing strategies to reach their target audience. Without a strong online presence in relevant channels, you are invisible to potential customers.
Packaging and product design
Die wrapping plays a decisive role in how the product is perceived. A clear brand identity helps customers remember you. An appealing product design and functional packaging increase the attractiveness of your products. This arouses customer interest.
The good side of direct marketing
Imagine standing in front of your already empty vending machine and barely keeping up with your products. Your new customers are grateful and appreciate your work. They are happy to pay the prices because the value of your products is absolutely clear to them. They are happy to have finally found “their” farmer around the corner. They trust you and love the good conscience with which they can eat and process your goods. You can show off your work with pride. The positive contribution you make to social problems such as climate change or insect mortality is finally being noticed.
Sounds too good to be true?
At LÄND, we make it possible!
The benefits of an agricultural marketing agency - we speak your language!
As a specialized agricultural marketing agency, we offer you the best possible support in the area of marketing and communication. Here are some of the ways we can help you succeed:
Visual branding: Your brand, your style. We create a unique logo and develop a corporate identity that makes your products unique. Our professional photography and film production give your brand authenticity and life. That is the basis for your online presence.
Web presence optimization: Your online presence becomes a business card. We design a user-friendly website, with an integrated online shop if required, that optimally presents your products and inspires customers.
Search engine marketing and SEO: We make sure that you are even found in the ocean of the Internet. We direct your customers directly to you via search queries and ads, because visibility is the be-all and end-all.
Email marketing and newsletters: Keep talking. With tailor-made newsletters and effective email campaigns, we regularly inform your customers about news, offers and events. In doing so, we tell the stories of your products. This creates trust and ensures customer loyalty. This is how a buyer becomes a loyal long-term customer.
Social media management: Reach out to your target audience. We take care of your social media profiles. We increase your reach and promote interaction with your customers. With appealing content and an active presence in relevant channels.
Effective communication: Clarity and conviction. We get to the heart of your message without lengthy explanations. We know how to speak the language of your customers and communicate the value of your work — your customers will buy from you with pride and appreciation.
Practical experience & tips, everything from a single source: Benefit from our many years of experience in the agricultural sector. At LÄND, you get all services related to agricultural marketing and visibility for direct marketing from a single source.
With LÄND, the agricultural marketing agency By your side, you can successfully master the adventure of direct marketing
Finally focus on your passion again — producing high-quality food. We'll take care of the rest!
So what are you waiting for? Let's take the first step towards successful direct marketing together. Are you in the mood for appreciation and reasonable prices for the food you produce? Then contact us today and let's work together to make your direct marketing a success.
